Event report: Melbourne International Coffee Expo (MICE)

Share on facebook
Share on email
Share on whatsapp
Share on print

Last month we exhibited Down Under: Melbourne International Coffee Expo in Australia. MICE is the largest specialty coffee event in the entire Asia-Pacific Region.
 
‘Where the industry comes to play’

IMG_9371_X
A grand total of 9.646 participants gathered throughout the Melbourne Showgrounds between March 30 and April 1. This event is where Australian café owners, roasters, baristas, equipment manufacturers and service providers display everything the specialty coffee industry has to offer.

Giesen at MICE

In and around our stand, there was a notable emphasis on roasting for the specialty segment of the coffee market. The Giesen stand was located right next to the Five Senses stand. This meant we attracted everyone interested in high end coffee.

IMG_9358_X

Our stand featured the Giesen W6A coffee roaster and our WPG1 sample roaster.

Five Senses is our distributor for Australia and New Zealand. They specialize in manufacturing high quality specialty coffee. For more info about this experience, check out their field report.

EBP_FiveSenses_MICE-4824

Richard Muhl, from Five Senses, stated MICE 2017 was a memorable event. ‘It was great seeing the Giesen/Five Senses stands being busy all day long without a break!’

Geef een reactie

More To Explore

news

Air pressure Profiling for Unique Flavors

Willem Boot’s Roasting Essentials: Learn about air pressure profiling on Giesen machines and how this feature can be of great importance when finding that perfect roast.

news

The importance of coffee fermentation

A flavor-determining part of the coffee process is the fermentation of the coffee beans. In this article, we’ll explain how this process works and how it affects the final coffee.